InsightsOne, a Santa Clara, CA-based provider of cloud-based predictive analytics solutions enabled by big data, has closed a $4.3m Series A round of venture financing.
The round was led by Norwest Venture Partners.
The company intends to use the capital to grow its executive team and expand its sales, marketing and product development efforts.
In conjunction with the funding, Promod Haque, managing partner at NVP, has joined InsightsOne’s board of directors.
Founded by the team that built Yahoo!’s consumer data and analytics platform, and led by CEO and founder Waqar Hasan, the company offers real-time precision targeting and marketing insights to consumer marketers so they can optimize the relevance and profitability of offers to consumers. Based on Hadoop-based micro-segmentation technology, InsightsOne extracts signals from social, mobile, unstructured and structured data to optimize offers delivered by email, mobile, in-app, social and web communications.