Global private equity firm H.I.G. European Capital Partners LLP has acquired Manchester, UK-based Brand Addition Limited and its subsidiaries including those in Germany and Hong Kong) from 4imprint Group plc.
The transaction amounts to £24m.
Brand Addition specializes in the design and manufacture of gift packaging and promotional health and beauty products, covering everything from design, product development, sourcing, supply-chain management, and co-packing.
4imprint Group provides promotional products, items and corporate gifts.