Bloomfire Inc., an Austin, Texas-based provider of a social web application for team productivity, has raised $10m in Series A funding.
Backers include Austin Ventures and Redpoint Ventures.
Co-founded by CEO Craig Malloy, CTO Dave McCann, former vice president and Josh Little, the original inventor behind the application, the company provides socially-enabled tools designed to help salespeople read and react in real time to market conditions change.
Potentially built around any product, department, territory or other area of interest, Bloomfire’s suite of embedded content creation tools enables both on-demand and on-the-go authoring and sharing in all forms, from text documents to spontaneous videos.
Accessible from any web-based device, including PCs, laptops, tablets and smartphones, the solution is used by thousands of employees across organizations such as Bechtel, Domino’s Pizza, Stryker Instruments and LifeSize.