The round was led by Grotech Ventures, with participation from existing investors including David Cohen, founder of TechStars.
The company intends to use the capital to accelerate the expansion of BlogFrog’s social activation platform to further serve brands in market verticals such as food, fashion, entertainment, fitness and technology, broaden its feature set for advertising and marketing agencies, and expand its network of publishers and online influencers. It plans to double its headcount before the end of 2012 (http://theblogfrog.com/about/jobs.aspx) and open an additional office in New York City.
Led by CEO and co-founder Rustin Banks, BlogFrog provides a technology platform that allows consumer-facing brands to activate social influencers according to niche topics and target demographics, create advocate-driven content and conversations, and measure performance with in-depth tracking and analytics.
It is used by bloggers to increase readership and traffic, create communities where readers can interact, and increase revenue through participation in brand programs, and by Fortune 500 brands to enhance their social presence and nurture and create brand evangelists.