Azullo Limited, a Lancaster, UK-based provider of an innovative advertising system, has received an additional “six-figure” investment.
The round was led by The North West Fund for Digital & Creative, managed by AXM Venture Capital Limited, with participation from an enlarged syndicate of private investors.
The company intends to use the funding to scale its team and service capability, and to continue to innovate the technology platform.
Co-founded by Guy Cookson and Andrew Dobson, Azullo launched its Respond in late 2010 to solve the problem of ‘banner blindness’, the fact that most people ignore online ads. It works by matching call-to-action buttons to relevant content across a network of websites.
The Respond algorithm uses context, location and device to target the right audience at the right time and place.
Users include Trinity Mirror and Future, in addition to thousands of niche websites and blogs.
Advertisers running Respond campaigns include Netflix, Microsoft and BSkyB.
17/08/2011: Azullo Receives Minority Equity Investment