Wayin, a Denver-based social engagement service, has closed a $14m Series B funding.
The round was led by U.S. Venture Partners, with participation from: TIBCO Software; Wilson Sonsini Goodrich and Rosati; Burt Sugarman; Michael Meldman; Ben Van de Bundt; Doug Burgum; Greg Jamison; Jim Gray; and Christian Lawless, among others.
The company has raised $20 million to date.
Founded in November 2010 by Sun Microsystems founder Scott McNealy and Scott Johnston, and led by CEO Tom Jessiman, Wayin is a mobile and online service that generates “one-to-many” conversations between individuals, brands, enterprises, schools and public sector agencies with their fans, customers, communities and citizens.
It can be accessed online at www.wayin.com, by downloading the Wayin app for iPhone or Android, or integrated into a brand’s existing mobile app, on its website through a widget, or as a Facebook app.
Wayin can also be used a second screen for live events (it is already integrated in to AT&T’s U-verse service).
Customers include The Hertz Corporation, Washington Capitals professional hockey team, the Romney for President campaign and Curriki, an online community for creating and sharing open source K-12 curricula.
In conjunction with the funding, Rick Lewis, partner at USVP, has joined the company’s board of directors.