tracx, a New York, NY-based company that has just launched its social media management platform, has closed a $4.4m Series B funding.
Backers include Flybridge Capital Partners and Revel Partners.
The company intends to use the capital for growth and international expansion.
Led by CEO Eran Gilad, tracx provides a software as a service (SaaS) social media management platform designed to provide professional users with the tools to build, manage and monetize their social presence. It provides support in real time throughout a full social media campaign lifecycle including planning and analysis, content distribution and engagement, influencer management, real-time conversations and insights.
The solution has launched with over 180 brands and agencies, including Coca Cola, Interpublic Group, DraftFCB, LivePerson, Porter Novelli, Attention USA and Fleishman Hillard.
In conjunction with the funding, Jeff Bussgang from Flybridge Capital Partners and Charlie Kemper from Revel Partners have joined tracx’ Board of Directors.
The company is currently hiring (http://tra.cx/about/jobs).