The Riverside Company Acquires BrandMuscle

The Riverside Company has acquired BrandMuscle, a Cleveland-based provider of full-service distributed marketing technology for an undisclosed amount.

The company, which will continue running out of Cleveland under the leadership of its CEO Philip Alexander, will join Riverside’s platform Centiv Services, which develops and executes localized marketing campaigns.

Founded in 2000, BrandMuscle provides localized campaigns for national companies with local marketing needs through an online software tool that allows clients to create customized local marketing material (print and digital) that comply with both internal brand standards and regulations. It serves Fortune 500 clients within the financial services, manufacturing, telecommunications, retail and automotive industries.
BrandMuscle also provides clients with media buying, planning and placement services to execute their local marketing programs.



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12/09/2011: Centiv Services Acquired by The Riverside Co.

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