Performance Horizon Group (PHG), a UK-based provider of performance marketing technology, raised a second round of venture capital funding of undisclosed amount.
Backers include Greycroft Partners and existing investor DN Capital.
The company intends to use the capital to continue to expand into the U.S. market. With a new NYC headquarters, Performance Horizon Group is launching a marketing initiative to introduce its products and services to major U.S. brands and publishers, and has announced plans to hire sales, marketing and operational support.
Established in May 2010 by CEO Malcolm Cowley and Paul Fellows, founders of buy.at, which was sold to AOL in 2008 for $125m. the company provides a global platform for tracking, reporting, managing and optimizing performance and partner relationships for affiliate and lead generation campaigns, regardless of channel or device.
To date, the company has over 25 clients tracking partners across 15 countries.
Alongside this funding, PHG added John Taysom, the founder of Reuters Group Plc’s venture fund, as Chairman and Tom Buehlmann, an experienced sales and marketing executive, who joined the Board as an independent non-executive director.