Jemstep, a Los Altos, CA-based personal online investment guidance and management service, completed a $6m Series A financing with a group of private investors.
The capital, which brings the total amount raised by the company to date to $10.5m, will be used for product development and corporate recruitment.
Led by CEO Michael Blumenthal, Jemstep launched its service in October 2011 after spending years in private beta developing its investment ranking technology, for which it has received a patent.
The site is a free online investment guidance and management service designed to help individual investors make better investment decisions and achieve their financial goals faster.
A registered investment advisor under the rules and regulations of the U.S. Securities and Exchange Commission, Jemstep does not accept paid listings or sponsorships that influence its fund rankings in any way, nor does it factor subjective user reviews into the guidance it provides.
[youtube id=”0nxBPihUlFo” width=”620″ height=”360″]