Extole, a San Francisco, CA-based provider of a consumer-to-consumer social marketing platform, has raised $10m in Series C financing.
The round was led by Shasta Ventures, with participation from existing investors Norwest Venture Partners, Redpoint Ventures, and Trident Capital.
This brings the total amount raised by the company to date to $22m.
Extole intends to use the new funding to scale operations, and accelerate product and platform investments.
Led by CEO Brad Klaus, the company provides a C2C Social Marketing Platform designed to make it easy for agencies and brands to power social referral programs, social promotions, social testimonials, and social analytics.
Customers, which include Shutterfly, Redbox, Zazzle, AAA, Kate Spade, and SkyMall, span retail, eCommerce, media, technology, entertainment, automotive, etc.