crossvertise GmbH, a Munich-based start-up that provides a cross-media booking platform for advertising media, has received an investment (in the nearly 7-figure range).
The company intends to use the funding to launch its platform.
Initiated in 2009 under the name of werbetraeger24 by CEO Matthias Völcker, Thomas Masek and Maximilian Balbach, crossvertise is an online marketplace where agencies and companies engaged in advertising gather comprehensive information and, can directly and easily book advertising media of all types online.
The close of the round coincides with the launch of open beta testing of the booking platform. A majority of advertising media from the radio and outdoor advertising sectors can already be directly booked online. Advertising media from print, TV, cinema, online and mobile are currently available on request and will be gradually integrated into the marketplace by the official launch in the second quarter of 2012.