Visual Revenue Inc., a New York-based provider of predictive analytics for online publishers, has raised $1.7m in funding.
The round was led by IA Ventures and Softbank, with participation from existing shareholders.
The company intends to use the funding for expanding the existing team with Front End Engineers, Back End Engineers, a Lead UX/UI Designer, a Customer Engagement Manager, and a Business Development Manager (http://visualrevenue.com/aboutus/jobs).
Officially launched in January 2011 by CEO and Founder Dennis R. Mortensen, Visual Revenue offers media companies a unique Front Page Decision Support System for online Editors. The solution can predict the performance of a piece of content about 15 minutes into the future and provides editors with real-time recommendations on what content to place in which position on a Front Page and for how long. Partners include Forbes.com, NYDailyNews.com, NBC’s iVillage.com, TheBlaze.com, Telegraaf.nl and OneIndia.in.