Unruly, a London, UK-based social video distribution company, has raised $25m in its first outside funding.
The company plans to use the capital to strengthen its expand in Europe, and in the US business and establish a presence in Asia.
Founded in 2006 by Led by CEO Scott Button, Unruly distributes sponsored video content for media agencies and brands through a network of over 10,000 publisher websites, platforms such as YouTube, Facebook and Twitter, influential blogs and mobile applications. It uses its proprietary platform, RAMP (Real-time Amplification and Measurement Platform), to identify the brand & content advocates that start conversations and to track key social metrics (measuring awareness, attention, advocacy & action) to deliver the desired brand engagement.
The company has delivered a number of high profile social video campaigns for global brands, including Samsung, Heineken, T-Mobile and Coca-Cola.
In conjunction with the funding, Richard Anton, Partner at Amadeus Capital Partners, Martijn Hamann, Partner of Van den Ende & Deitmers, and Marion Bernard, Regional Director for London and the South East at Business Growth Fund, have joined Unruly’s Board of Directors.
The company, which also has offices in New York, San Francisco, Berlin, Paris, Stockholm, Amsterdam, and Sydney, had revenues of $25m in 2011. It is currently hiring (http://www.unrulymedia.com/positions)