ThinkVine, a Cincinnati-based marketing optimization software company, has raised $8m in Series C funding.
Backers include new investors Northwater Capital Management and existing investors Draper Triangle, DFJ Portage, CincyTech and Ft. Washington Capital Partners.
The company intends to use the funding to accelerate the delivery of capabilities for marketing optimization, marketing mix modeling, and cross-channel attribution, to increase its sales and marketing efforts and support strategic partnerships.
Led by CEO Mark Battaglia, ThinkVine provides a marketing optimization software designed to enable B2C marketers to maximize their ROI across all of their marketing investments. Its “ThinkAhead” technology simulates how consumers respond to different marketing plans to provide richer historical insights and better forward-looking guidance than traditional marketing mix.
Customers include market leaders in consumer packaged goods (CPG), food & beverage, financial services, insurance, travel and hospitality, consumer durables, online retail, technology, and other industries.
The company is currently hiring (http://www.thinkvine.com/careers/overview).