PublicRelay, Reston, a Va.-based company that provides an intelligence system for corporate communications and public relations executives, has received an investment of undisclosed amount from the Center for Innovative Technology (CIT)’s CIT GAP Funds.
The company intends to use the funding to develop its product.
Co-founded by CEO Eric Koefoot and President Chris Bolster, PublicRelay delivers a media monitoring and analytics solution to brands, government agencies, and trade associations.
It measures message uptake, identifies which influencers are prominent and have strong opinions on key topics, and the impact of PR on sales and market share.
The company is currently hiring (http://www.publicrelay.com/about-us-careers).