Moontoast Raises $6M
Moontoast, a Boston and Nashville-based developer of social commerce software, has recently raised $6m in new funding.
The round was led by The Martin Companies, with participation from other undisclosed investors.
Led by CEO Blair Heavey, Moontoast provides a social activation engine designed to help retailers, publishers, musicians and celebrities engage, share, analyze and drive revenue from their fans and consumers, who receive offers within their social and content networks (including Facebook and Twitter, affiliate sites, and ad networks) and then share them through brand-controlled storefronts. By integrating Moontoast storefronts into social media, and online marketing strategies, brands reward loyal fans with buying opportunities, acquire new customers and create new incremental revenue streams.