Balihoo Raises $5M in Funding

Balihoo, a Boise, ID-based provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs, has raised $5m in funding.

The round was led by existing investor OpenView Venture Partners, with participation from Highway 12 Ventures, also an existing investor.

The company intends to use the new capital to expand its customer base of national insurance, manufacturing, and healthcare clients, while also reaching into untapped market segments.

Led by CEO Pete Gombert, Balihoo provides a marketing automation platform for raising visibility and increasing sales through local outlets such as dealers, agents, distributors, retailers and franchisees.
Clients include Kohler, Pearle Vision, Geico, and

The company is currently hiring (



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