Adara Media Inc., a Mountain View, CA-based global precision marketing platform company, has secured $12.4m in funding.
The round was led by August Capital, with participation from existing investors Morgenthaler Ventures, Onset Ventures, and Baseline Ventures.
The company intends to use the funding to increase investment in its TruPrecision Targeting Platform, taking it into new vertical categories, and sales, marketing and operational resources.
Founded in 2005 and led by CEO Layton Han, Adara Media Adara Media offers a loyalty audience platform that enables brands to monetize and nurture their loyalty program customers online and helps advertisers reach exclusive, qualified audiences. Using proprietary loyalty data, Adara Media enables advertisers to reach real individuals, ensuring authenticity while maintaining complete anonymity.