Sociocast, a New York-based provider of Big Data analysis and human behavior prediction tools for decision makers, has closed a bridge funding round totaling $1.5m.
Backers include existing investor Detroit Venture Partners, New York Angels, Bobby Yazdani, Joe Zawadzki and Doug Imbruce, among others.
The company intends to use the capital to continue its technology development growth. Sociocast plans to address a new round of funding in 2012.
Launched in 2010 and led by CEO Albert Azout, CTO Giri Iyengar, and COO Scott Hoffman, the company provides predictive modeling of human behavior based on analysis of massive data sets. Its flagship product, Sociocast Connect, identifies patterns in live, unstructured data, helping clients such as publishing platforms and tools, web and mobile applications, media companies, social networks, user-generated sites, shopping sites, etc., better define and become more relevant to their audiences, and monetize granular segments.
Previous funding rounds included $1.6m in Series A funding in January of 2010 and $1.75m in Series B funding in March of 2011.