Party Earth, a Los Angeles-based media and entertainment company, has closed a $4.0m financing and launched its new website (http://www.partyearth.com).
Backers were not publicized.
The company intends to use the funding to build social features for users to interact on the site, check in at venues, share their experiences, create their own social calendars, upload photos and video, etc.
Led by President and CEO Sam Altman, Party Earth offers personalized reviews and listings of local venues, events, and other social experiences around the world, covering everything from bars, clubs, and music venues, to restaurants, shopping, and events.
The company is also planning a new mobile platform that will combine geo-location services with content, making it easy to find nearby venues, daily activities, and offers that are personalized for each user.