Cross Pixel Media, a NYC-based audience marketplace that provides buyers with audience data, completed its first round of funding.
The investment was led by kbs+ Ventures, the venture arm of Kirshenbaum Bond Senecal + Partners, a full-service advertising agency.
The company intends to use the funding, whose amount remained undisclosed ($1.5m, according to reports), to expand its analytics offering, develop new data partnerships, and enhance its technology.
Led by CEO Alan Pearlstein, Cross Pixel Media has relationships with more than 450 ecommerce sites and deep research sites that provide audience data to marketers, agencies, and their technology partners, enabling them to increase the performance of their audience-based campaigns while providing insights into the online behavior of each client’s audience.
FinSMEs
09/12/2011