Cherrygood Limited, a London UK-based healthy juice brand, has closed a £882k equity fundraising with Envestors Limited, the wholly owned subsidiary of Braveheart (AIM: BRH) .
The company intends to use the capital to grow market share in the UK and to continue growth in Europe, the Middle East and the US, specifically, to strengthen the commercial team and support the launch of new products.
Led by Managing Director John Heseltine, Cherrygood, which already sells in Tesco, Asda, Sainsbury’s, Morrisons and Waitrose, is expanding rapidly through increased distribution and the launch of new products.
The business is based on Montmorency cherries, which offer health benefits including very high antioxidant levels, are rich in melatonin and used to aid muscle recovery.
FinSMEs
15/12/2011