Alex Apparel Group, Inc., a New York-based company that designs, sources and distributes branded ladies eveningwear dresses, has received a private equity investment of undisclosed amount from Atlantic Street Capital.
The investment is intended to support the company’s new growth initiatives including developing new price point categories, enhancing marketing efforts and developing additional brands. Co-founders Dean and Jeanne Brizel will remain major shareholders alongside Atlantic Street and will continue in their existing roles as CEO and Head Designer, respectively.
The company’s designs are sold under the Alex Evenings brand name (http://www.alexevenings.com), which is distributed in over 3,400 doors nationally, and available at department stores, including Macy’s, Dillard’s, and Nordstrom, in addition to specialty boutiques.
FinSMEs
19/12/2011