Primavista, a French leader in maternity and school photography as well as direct marketing services for young mothers. has received a majority equity investment from Activa Capital.
Led by Yann Marteil, President, Primavista is a spinoff of Pixmania (a French e-commerce site) and has been backed since March 2007 by LFPI Gestion, which enabled the group to accelerate its development through several acquisitions and in particular the 2008 purchase of ABC photo, its main competitor in the maternity photography market.
The company
The company, which currently has a turnover of €70m and nearly 1,000 employees, now intends to consolidate its organic growth and continue to pursue several new direct marketing services. With the support of Activa Capital, the company plans to widen its offer, including development in digital services and direct marketing, and expand internationally.
The new shareholder also plans to back Primavista Group’s acquisition projects.
FinSMEs
05/11/2011