Objective Logistics Raises $1.5M in Funding

Published On November 30, 2011 |

Objective Logistics, a Cambridge, Mass.-based company that provides software for the restaurant industry, has raised $1.5m in funding.

The round was led by Atlas Venture and Google Ventures, NextView Ventures, Canary Ventures and individual investors.

The company intends to use the funding to further develop and commercialize its software.

Founded in 209 by Philip Beauregard, CEO, Objective Logistics offers MUSE, which uses algorithms to analyze all of the data produced during a given day’s business and provides restaurant owners with insight into their staff’s performance, allowing them to make changes to enhance customer satisfaction as well as increase traffic and engagement.
The software also ranks and rewards waiters and waitresses with their choice of shifts and other prizes automatically based on their performance.

Customers includes Not Your Average Joes, a casual dining restaurant chain with locations in Massachusetts and Virginia.

FinSMEs

30/11/2011

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