Marketo, a San Mateo, CA-based provider of Revenue Performance Management (RPM) technology, has secured $50m in new venture financing.
The round was led by Battery Ventures, with participation from existing investors Institutional Venture Partners, InterWest Partners, Mayfield Fund and Storm Ventures.
This investment brings the total amount raised by the company since 2006 to $107m.
Marketo intends to use the new capital to expand its product suite, further extend its global reach and to continue to research.
Led by co-founder and CEO Phil Fernandez, the company provides SaaS-based marketing automation and sales effectiveness solutions, including:
– Marketo Lead Management, which allows marketers to automate demand generation campaigns and deliver high quality leads,
– Marketo Sales Insight, which helps Sales teams understand, prioritize and interact with the hottest leads and opportunities,
– Marketo Revenue Cycle Analytics, which enables marketers to measure, optimize, and forecast the revenue cycle and gain an insight into performance based on past results and future projections.
In 2011, Marketo has more than doubled its revenue, opened its EMEA headquarters in Dublin and launched Spark by Marketo™, a new product solution specifically designed for the SMB sector. Clients currently include more than 1,350 enterprise and mid-market clients globally.
In conjunction with this funding, Neeraj Agrawal, Battery Ventures general partner, has joined Marketo’s board of directors.