eBay Inc. (Nasdaq:EBAY) has acquired Hunch, an online platform that delivers customized recommendations to its users based on their individual tastes.
Launched in 2009, Hunch has developed patented prediction technology, also known as a “taste graph”, which uses signals from around the Web to map members with their predicted affinity for products, services, other people, websites, etc., and customizes recommended topics for them.
It uses inputs from across the Web including social networks, things members like, who they follow, and answers to its own questions to build user profiles that make personal recommendations based on specific tastes. According to a written statement, once integrated, Hunch will enable eBay to use a broader variety of members’ online tastes and interests to suggest new and interesting items for them to browse and buy on the site.
Following the acquisition, the company’s employees will remain with the company, including co-founders Chris Dixon, Tom Pinckney and Matt Gattis. They will continue to be based in New York. Hunch raised capital from venture firms includingGeneral Catalyst Partners, Khosla Ventures and Bessemer Venture Partners.
FinSMEs
21/11/2011