ChoiceStream, a Cambridge, MA-based provider of online personalized marketing solutions for major brands, has secured $8.7m in Series A funding.
Investors include Sage Hill Partners, Sutter Hill, AT&T, and other unnamed private investors.
The round is planned to close in January 2012 at $10.7m.
The company intends to use the funding to support sales of its newest product CRUNCH, an audience targeting platform.
Led by CEO Steve Johnson, ChoiceStream aims to help brands create a more engaging, personally relevant experience for their consumers. Clients including AT&T, Zappos, Tesco, Ticketmaster and MTV have used the company’s solutions to target their most qualified prospects with the right advertisement, email promotion and product recommendations to improve brand engagement, conversion rates and customer loyalty.
ChoiceStream is currently hiring (http://www.choicestream.com/who/careers.php).