YCD Multimedia, a NYC-based company that provides marketers with a set of tools to manage, distribute and target digital media within the retail environment, completed a $6m funding round.
Backers include Carmel Ventures, Opus Capital, Pitango Venture Capital and Plenus, and other existing shareholders.
YCD also acquired C-nario, a provider of high-end digital signage solutions and applications led by CEO Tamir Ginat.
The combination of the two companies creates e provider of an end-to-end solution, that encompasses everything from content management to measurement and analytics. As a result of the integration, YCD Multimedia will expand its reach to serve more than 2,000 brands, including Fortune 500 global brands, in over 40 countries worldwide.
Noam Levavi, co-founder and CEO of the company, will continue to lead the combined entity.