Shoefitr, a Pittsburgh, PA-based early-stage technology company that provides a shoe fitting application, has received $1.2m in funding.
Backers include Vital Financial LLC, which committed $500k, BlueTree Allied Angels and Innovation Works.
The company intends to use the funds to accelerate its growth path.
Led by CEO Matt Wilkinson, Shoefitr uses 3D scanning technology to scan the insides of shoes from various manufacturers and help online shoe shoppers find the right fit.
The company already partners with manufacturers such as New Balance, Saucony, Brooks and other brands. Customers include RunningWarehouse.com and Netshoes, a Brazilian large online footwear retailer.
The running community accesses Shoefitr on the sites of popular media like Runner’s World.