QWiPS, a New York-based company that has developed a social voice platform, has raised $1.25m in Series A funding.
The round was led by Shawn Landgraf of Magnus Partners and Allan Watson of NYC Trading Floor, with participation from digital advertising, branding and PR executives.
The company intends to use the new funds to continue the technological development of its platform, and expand its current sales/partnership efforts with brands, publishers, and marketers.
Led by CEO Peter Grossman, QWiPS has developed a social voice platform that allows0 publishers, brands, and marketers to integrate voice into their sites (and blogs, Twitter, Facebook, SMS, emails, photos, etc.) creating a richer experience for users.
The company plans to launch an iPhone app soon.