NeuString, a Dubai-based supplier of predictive data analytics software in the mobile communications sector, has completed a Series B financing of undisclosed amount.
The round was led by Intel Capital, with participation from new and existing private shareholders including NTEC Capital.
The company intends to use the funds to expand its product vision and the markets it serves (Europe, Middle East, Asia and Africa).
Led by CEO and co-founder Nikolaj Aertebjerg, NeuString currently provides more than 40 mobile communications service providers with advanced software products that enable them to make instant predictive analytics and segment prices for customers in accordance with their individual usage, behavior and requirements.
The company, which has also added industry veteran Keith Willetts as chairman, operates additional offices in Denmark, Russia and Ukraine.