Livefyre, a San Francisco, California-based provider of social commenting and real-time applications, has closed a $4.5m Series B financing.
The round was led by Greycroft Partners, with participation from Cue Ball, HillsVen Group, and ff Venture Capital.
The company intends to use the funds to scale engineering and sales efforts, as well as accelerate development of its innovation roadmap.
Founded in 2009 by CEO Jordan Kretchmer, Livefyre provides a socially enhanced platform that enables publishers to create a wide variety of real-time applications to replace static comment sections with dynamic, real-time conversations.
The company has just released its second-generation conversation platform introducing a series of new social features – called SocialSync™ – which enable publishers to automatically pull in comments from Twitter and Facebook that are relevant to each of their content pages in real-time.