Liftopia, Inc., a San Francisco-based online retailer of lift tickets and mountain resort activities, has raised $1.3m in funding.
The round was led by First Round Capital, with participation from new investors Dave Morin and Chris Sacca, and existing investors and travel technology veterans Erik Blachford and Sam Shank.
The company intends to use the funding to expand its technology platform and deliver more tools and services to its partners.
Founded in 2006 by CEO Evan Reece, Liftopia is a complete ski and resort activity marketplace, working directly with more than 150 mountain resorts across North America. The company’s platform enables resorts to sell lift tickets and a variety of resort activities in advance, including date-specific, non-refundable and non-transferable tickets.
Liftopia is also expanding its range of products and services, offering ski lessons, rentals, dining credits and VIP mountain experiences such as Fast Tracks, First Tracks, and private ski mountain rentals. In addition to direct to consumer sales, Liftopia’s e-commerce and technology platform helps resorts better manage inventory and revenue by enabling intelligent variable pricing through advanced sales and demand pattern analytics.
In conjunction with the funding, Kent Goldman of First Round Capital, is joining Liftopia’s board of directors.