Coupons.com Acquires Couponstar Ltd

Mountain View, CA.based Coupons.com Inc., has acquired the remaining 50% ownership of its UK joint-venture, Couponstar Ltd (UK), the London-based digital promotions and coupon provider.

Couponstar will rebrand to operate as Coupons.com and will continue to develop and extend its product and services portfolio in order to increase its presence and service in Europe.

Founded in 2002 with the goal to convert the paper-dominated coupons and voucher industry to digital, and led by Managing Director Jared Keen, Couponstar has provided secure digital coupon and voucher solutions for fast moving consumer goods manufacturers (FMCG) and supermarket retailers across Europe. They also provide the destination for printable coupons in the UK available at www.beforeishop.co.uk.

According to a written statement, “Looking forward, Coupons.com and Couponstar will focus strongly on merging into a single global brand and building upon their existing technology base, to develop new sales and media innovation in areas that include social couponing and virtual couponing for the every-day consumables market“.

FinSMEs

13/10/2011

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