Chango, a Toronto, Canada-based provider of search retargeting solutions, will receive an investment of up to $978,333 through FedDev Ontario‘s Investing in Business Innovation.
The company intends to use the funds (a repayable contribution) to optimize its real-time bidding software to purchase advertising space from ad exchanges, and accelerate its sales strategy. With increase in product demand, It plans to create approximately 37 jobs in its Toronto office.
Led by CEO Chris Sukornyk, Chango provides a full-service solution for search retargeting to brands and agencies, which allow online marketers to better target their audience with product-specific ads based on website search trends in a particular area.
The venture backed company also has offices in New York and San Francisco.
FinSMEs
07/10/2011
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