Swrve, a San Francisco, CA-based provider of realtime feedback platform for game developers and testers, has raised $2.7m in seed funding.
Investors include Intel Capital, SV Angel, Mochi Media founders, Playfish founders, the AIB Seed Capital Fund, the Bank of Ireland Start-up Accelerator Fund, the AIB Seed Capital Fund, Enterprise Ireland and other angel investors.
The company intends to use the funds for engineering and product development efforts.
Founded in 2010 by CEO Hugh Reynolds and Dr. Steven Collins, Swrve enables developers to test, target, and tune games to provide a better user experience. Its cloud-based platform works as a feedback loop providing content owners an opportunity to understand user behavior and then tune content to provide a better user experience. It can be deployed across iOS, Facebook, web or smart TV platforms.
The company has offices in Dublin, Ireland.