Striiv, a Redwood City, CA-based start-up that develops portable fitness devices, has raised $6m in Series A funding.
The round was led by Dr. Ronald Chwang with iD Ventures, with participation from angel investors including Colin Angle of iRobot, Dado Banatao of Tallwood Ventures, and others.
The company intends to use the funds for the October launch of its new device ($99).
Founded in 2010 by CEO David Wang and VP Engineering Mark Ross, Striiv offers a portable fitness device, Striiv, that motivates activity throughout the day via games, personal goals, and donation opportunities.
In conjunction with the financing, both Chwang and Angle have joined the company’s Board of Directors.