StatSheet, a Durham, N.C. real-time content automation, has raised $4m in new funding.
In conjunction with the funding, the company has changed its name to Automated Insights to reflect the applicability of its technology to data-intensive verticals beyond sports such as such as finance, real estate, weather, sales productivity and business intelligence applications.
Led by CEO and founder Robbie Allen, Automated Insights has developed a technology that transforms vast amounts of raw data into narrative content (articles, summaries, headlines), visual displays (charts, tables, graphs) and interactive applications (mobile and Twitter/Facebook–based social applications).
The company currently converts a data set of over 2 billion statistics into comprehensive coverage of NCAA college basketball and Major League Baseball. It publishes over 15,000 articles per month through its network of more than 375 team-centric websites, mobile applications and Twitter and Facebook accounts.
Later this fall, Automated Insights will also launch team-centric sites and mobile apps for all 32 NFL and 244 NCAA Division I College Football teams.