MyVideoRights, a London and New York-based digital rights management and monetization company that has just rebranded to Base79, has raised £2.75m in funding.
The round was led by the its principal investor MMC Ventures, with participation from existing angel investors.
Base79 intends to use the funds for international expansion across the US and Europe and product development including investment in technology to further improve its ability to distribute premium quality content across multiple platforms and devices.
Founded in 2008 by CEO Ashley MacKenzie the company manages content for companies and artists including the Football Association, Mr Bean and Ministry of Sound, licensing this content to online publishers including YouTube, Hulu and Netflix.
According to a written statement, Base79 currently manages a network of content that generates over 375 million views per month.
The company si currently hiring.