LiveIntent, a NYC-based company that delivers real-time display ad serving within email on any device, has raised $8m in Series B funding.
The round was led by Shasta Ventures, with participation from Series A investors Battery Ventures, First Round Capital and Grape Arbor VC.
The company intends to use the funds for sales expansion, staff augmentation and technology development.
Founded in 2009 and led by CEO Matt Keiser, LiveIntent delivers display advertising to an email the moment that email is opened. It provides ad serving, DSP/trading desk and exchange capabilities. It also allows advertisers and marketers to employ advanced targeting techniques at scale, without executing multiple buys on individual publishers.
Clients include MediaNews Group, Daily Beast/Newsweek, Grandparents.com, InteractiveOne/BlackPlanet, Acxiom and NY Daily News.
In conjunction with the funding, Shasta Ventures partner Jason Pressman joins Satya Patel, Matt Keiser and William Raduchel on LiveIntent’s board of directors.