iJento, a UK- and Norwalk, Connecticut, USA-based provider of multichannel customer intelligence solutions, has raised $8m in funding.
The company intends to use the funds for expansion into North America where the company is launching its portfolio of solutions and consulting services (http://www.ijento.com/solutions/solutions.php).
Led by CEO Peter Ryan, iJento helps data driven organizations integrate and analyze their customer information (behavior, interests and intent at the individual level) across multiple channels and devices. Customers include major brands and businesses including Allianz, FT.com, RBS and Tesco. The company operates also in Australia.
In the US, it has recruited:
– Rick Brown, Senior Vice President of Worldwide Sales and General Manager for North America;
– Barry Parshall, Senior Vice President of Product Management;
– Anil Batra, VP Business Consulting.