HookLogic, a New York City-based e-commerce media company, has raised $9.5m in its first institutional funding from Bain Capital Ventures.
The company intends to use the funds to further develop its Software-as-a-Service (Saas) platform and expand its business across the retail, travel and automotive sectors in North America and Europe.
Led by CEO Jonathan Opdyke, HookLogic provides technology and services designed to enable e-commerce retailers to incorporate relevant paid media programs within their online, mobile, and social stores. It simultaneously provides brands and their media agencies with marketing opportunities that reach shoppers in the buying mode at the critical moment between consideration and purchase.
HookLogic currently works with industry leaders such as Overstock.com, Meijer, Shoebuy.com, Wayfair and Expedia.
The company has offices in Ann Arbor, MI, Atlanta, GA and Manchester, UK.
FinSMEs
09/09/2011