Raises $1.2M in Seed Funding, a Toronto, CA-based luxury home decor flash sale site, has raised $1.2m in seed funding.

Backers include Canada’s retail angel investors and entrepreneurs including the Koffler family, founders of Shopper’s Drug Mart, and the Metrick family, founders and owners of ELTE, a high end home furniture retailer.

The company, which also operates a US office is located in Philadelphia, Pennsylvania, intends to use the funds to expand its team (

Founded in 2010 by Co-CEO Alexander Norman, chief buying officer Aliza Pulver and Allan Fisch, offers products include home decor, furniture, art, kitchen, outdoors, gadgets, seasonal, and family related luxury home accessories. The site launches new sale events each morning and products are limited in quantity and are available for a limited time.

In conjunction with the financing, the company is launching the “Inspired Picks” program, which in coming months will feature products chosen by more than 50 experts including designers, chefs, and connoisseurs of all types.
Membership is free and shoppers can register at



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