Centiv Services, a Chicago, Il.-based marketing company, has been acquired by The Riverside Co. for an undisclosed amount.
Founded in 2001, Centiv provides businesses with a marketing automation platform designed to develop customized, local marketing campaigns.
Its solution allows distributed marketers to customize local advertising content across a variety of mediums to include in-store point-of-purchase advertising and promotional materials, print ads, sales collateral, coupons, and direct mail.
The company also has a broad suite of cross media campaign management capabilities such as mobile advertising, e-mail, social media, and the incorporation of QR codes and PURLs allowing consumers to directly access customized micro-sites.
Centiv has production facilities in Chicago and Clifton, New Jersey, also supporting 60 satellite offices. It has more than 300 employees.
FinSMEs
12/09/2011