Cardlytics Raises $33m in Fourth Funding
Cardlytics, an Atlanta, GA-based provider of transaction-driven marketing solutions, has raised $33m in its fourth fund raising event.
Investors include global leader in loyalty management Groupe Aeroplan, which also signed a long-term global strategic alliance with the company, and existing shareholders Canaan Partners, Polaris Venture Partners, TTV Capital, ITC Holdings and Kinetic Venture.
The company intends to use the funds for U.S. and international expansion.
Founded in 2008 and led by CEO Scott Grimes and President and COO Lynne Laube, Cardlytics operates a platform that enables retailers nationwide to deliver consumers with relevant offers via trusted electronic banking channels including mobile, SMS, email and on-line banking.