BrightTALK, a San Francisco, New York and London-based provider of webinar and video technologies for business professionals and their communities, has received a $20.5m equity financing from North Bridge Growth Equity.
The company intends to use the capital for growth initiatives and technology development.
Founded in 2002 by CEO Paul Heald, BrightTALK provides professionals and their communities with webinar and video technologies. BrightTALK™ Channels enable B2B marketers to create content, distribute it across the social Web, and gain actionable insight with in-depth reporting that can be integrated with leading marketing automation and CRM systems.
With the financing, North Bridge Growth Equity has taken a minority stake in the company and Russell Pyle, NBGE Partner, has joined its Board of Directors.