Adility Closes Funding

Adility, a San Francisco, CA-based platform for online to offline commerce that connects brands, retailers and merchants with online publishers, has raised its first round of funding of undisclosed amount.

Investors include:
Joe Lonsdale, Co-founder of Palantir Technologies and CEO of Addepar.
Pietro Dova, Partner at XG (Ex Google) Ventures,
Kima Ventures,
Ben Malka, General Partner at North Hill Ventures,
Dror Shimshowitz (Google),
Steve Miller (Highwinds),
Christian Meyer
Courtney Broadus (salesforce.com),
Aamer Abdullah (MI Ventures) and
Peter Bordes (Media Trust).

The company also added Brian Plackis-Cheng as new President and COO and Kenneth Douglas as new Executive Vice President Partnerships.

Led by CEO Thomas Cornelius, Adility provides a way for brands, merchants, retailers and online publishers to collaborate, connect and transact. It offers three core products:
– the Adility Gateway to integrate online to offline connectivity to POS systems and other applications used by merchants,
– the Adility Cloud to store prepaid products and services, offers and coupons for retailers, brands and merchants,
– the Adility Console for brands, retailers, merchant acquirers and publishers to manage their business development activities, connections and campaigns.

FinSMEs

06/09/2011

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