Umami Co., a NYC-based start up that develops products that enhance the consumer TV viewing experience, while simplifying the creation of these experiences for networks and advertisers, has raised $1.65m in seed funding.
Backers include Battery Ventures, NEA and angel investors.
Founded in 2010 by TV technology veterans Scott Rosenberg (CEO) and Bryan Slavin, Umami provides TV viewers with enhanced content around the programs they’re watching, while offering networks a publishing platform for creating rich, interactive and shared experiences.
The company’s free iPad app, which is currently in closed beta with TV networks and industry players, is set to launch with the fall 2011 television season.
FinSMEs
17/08/2011